Sunday, August 28, 2011

Brand Lovin': Love & Toast

Love & Toast is the whimsical creation of indie-beauty-brand-genius Margot Elena Wells. Along with Love & Toast, Wells has two other brands called Lollia Life and Tokyo Milk.

Each of Wells' brands have their own unique personality, yet if you take a moment to explore all three, you'll notice there is a sense of continuity between them. Personally, I think the continuity Wells' has established is simply her signature style peeking through - which I would say is eclectic, whimsical, elegant, and oh-so indie. In fact, it should be noted that all of Wells' brands are so detail oriented that they are best suited for small boutiques or storefronts, this way they have the opportunity to be fully appreciated.

What makes Love & Toast such a wonderful brand is not only the whimsical packaging, but the message behind it: "It is just as important to do good, as it is to look good." (They forgot to mention you'll smell really good too!)

With every purchase made from Love & Toast you are aiding the non-profit Girls Inc., which is an organization that empowers young women to be "strong, smart, and bold." The fantastic thing about Girls Inc. is that it has " ... programs that encourage girls to take risks and master physical, intellectual and emotional challenges. Major programs address math and science education, pregnancy and drug abuse prevention, media literacy, economic literacy, adolescent health, violence prevention, and sports participation." (Source.)

As a young woman myself, I really enjoy the idea of an organization that supports future generations of young women to be strong and independent.

And just when you thought it couldn't get any better, Love & Toast is also a supporter of quality ingredients too. Their products do not contain parabens, phthlates (high-doses of this chemical have been related to hormone level changes which may cause birth defects), petrolatum, are never animal tested, don't include animal ingredients, artificial colors, and the packaging is sourced from "100% annually renewed resources."

Currently, I'm using the Gin Blossom Handcreme, and I absolutely love it. Not only does it smell amazing, but it's incredibly moisturizing and smartly packaged in a squeeze tube. I will definitely be purchasing from this brand again, only next time I'm getting the Cherry Lemonade Lip Balm (this smells just like the real thing!).

To browse Love & Toast's ingredient list per product type, please view the following:

- Emily

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